Mette Knudsen

Extensive experience in managing high-performance teams in China with documented results. Core competences include consumer markets; market research and consumer insight; business development and strategy implementation - especially with focus on China; marketing, branding and concept development; business establishment and development - including set-up and daily management of retail sales and e-commerce. In addition, teaching master courses in international economics, international trade, and monetary economics. Experienced speaker on the Chinese market; Chinese business culture, business development, as well as product and brand adaption to the Chinese market. Working experiences from Europe, China, Middle East, United States, and Mexico.

  • M. Sc. Econ, PhD
  • Proven track record of successful business development in China.
  • Excellent communication skills across various industries and functions.
  • Frequent speaker at conferences and seminars in Europe and China.
  • Core competence in strategy, market analysis, consumer research, product and strategy development.
  • Successful at market development, branding, marketing, and sales in China.
  • Strong interpersonal skills across cultures.
  • Hardworking and enthusiastic team player.
  • Successfully established and managing a foreign invested company in China, specializing in China market entry with particular focus on growing sales on the Chinese market (b2b & b2c).
  • Head of the Danish Ministry of Foreign Affairs Retail Team in China, reaching the highest annual turnover of all Industry Teams globally.
  • Since 2007 have been involved in more than 170 companies market entry into China.
  • Developed the concept for and overall management of the Nordic Lighthouse Pavilion at the Shanghai World Expo 2010, including more than 200 seminars, workshops and events in 6 months.
  • Keynote speaker at several events including the Danish State Investment Fund.
  • Developed Denmark's nation branding concept 'Creative Nation' in the US with 80 companies.